Case Study on Netflix

Contents for the case study are as following:

  • Competitive Analysis
  • Survey
  • Problem Statement
  • Target Users
  • User Suggestions
  • Task Flow
  • Medium Fidelity Wireframe



  • Firstly, one of the major problems is not finding relevant content fast enough. It means that the users are spending a lot of time scrolling through irrelevant content that they won't engage with.
  • Secondly, users prefer to watch content based on either IMDb ratings and suggestions of their friends instead of choosing the content suggested by Netflix’s Algorithm







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