Case Study on Netflix

Contents for the case study are as following:

  • Competitive Analysis
  • Survey
  • Problem Statement
  • Target Users
  • User Suggestions
  • Task Flow
  • Medium Fidelity Wireframe

SURVEY

PROBLEM STATEMENTS

  • Firstly, one of the major problems is not finding relevant content fast enough. It means that the users are spending a lot of time scrolling through irrelevant content that they won't engage with.
  • Secondly, users prefer to watch content based on either IMDb ratings and suggestions of their friends instead of choosing the content suggested by Netflix’s Algorithm

TARGET USERS

TASK FLOW

MEDIUM FIDELITY DIAGRAM

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